WEAVER FC JERSEYS
A football kit grounded in music.
Weaver Agency is an artist-led booking, touring and event agency that is a corner-stone of the Australian underground music scene.
We designed a limited-run of custom football jerseys to represent Weaver FC at Skylab Radio's Front Left Cup. The club emblem is a through-line to their existing branding, whilst the 'sponsor' logo spans references rooted in music, underground-aesthetics and football.
Low volume print-run on pink and black jerseys, designed to catch eyes on the field and in the club.
CLIENT:
Weaver Agency
SCOPE:
Art Direction
Graphic Design
Merchandise
Print Production
(01)
The Weaver FC emblem grows upon their existing (spider)web centric brand identity and a subtle nod to record centre labels.
A Walkman inspired logo, updated with 3D contours and custom typography, serves as the core graphic element. Grounding the kit, and the agency, in music and culture.
(02)
Skylab Radio'sFront Left Cup brings Naarm's favourite venues, parties, record labels and radio stations into the cage and crowns the scenes biggest head(er)s.
Collaborators:
Printing by Ultra Football Australia