NORANEKO

An alleycat refined for service.

Noraneko is a bike courier service, mechanic school and play space for local alleycat and owner of Mottainai Cycles, Felix.

To get Noraneko onto the streets (and online), we crafted a mini-brand identity consisting of a logo suite with animated variants, social assets and a brand toolkit.

With noraneko meaning stray cat, we emboldened the identity with a pair of watchful eyes and asoft custom type that's still endearingly rough around the edges. Think alleycat, but with an oat magic and Pain Au Chocolat.

CLIENT:

Noraneko

SCOPE:

Branding
Logo Design
Brand Toolkit
Graphic Design
Motion Design
Social Media

(Above)
The Noraneko monogram featuring the watchful eyes. For stickers or small scale applications such as profile pictures.

(02)
The Noraneko monogram featuring the watchful eyes. For stickers or small scale applications such as profile pictures.

(Left)
Full Noraneko logo with the silhouette of the alleycat, crafted from an arrangement of custom type. For use on bags, shirts, stickers and home pages.

(01)
Full Noraneko logo with the silhouette of the alleycat, crafted from an arrangement of custom type. For use on bags, shirts, stickers and home pages.

(Below)
Horizontal Noraneko wordmark for restrained presentation across various branding touchpoints.

(03)
Horizontal Noraneko wordmark for restrained presentation across various branding touchpoints.

VIEW ALL WORK