FIFTY FIFTY SHIRTS
Best worn on the bike, with friends.
Fifty Fifty is a grassroots event that's half bike ride, half party, and 100% pedal-powered gender inclusivity. It's a ride not a race, because together is best.
We designed and produced a run of pre-order shirts for the 2025 event. Following the event's diversity-focused ethos, the main graphic centres around two androgynous beings sharing one bike. The large slogan serves as a reminder that community is the key.
Two colour screen-prints on heavy cotton shirts. Designed to appeal to hardcore cyclist and casual commuters alike.
CLIENT:
Fifty Fifty Inc.
SCOPE:
Art Direction
Graphic Design
Merchandise
Print Production
(01)
The front graphic features an updated logo made from two complementary typefaces, expressing the 50/50 nature of the event. A flower motif serves as a connection to the nature and land the riders explore.
(02)
Fifty Fifty draws a mix riders of differing skill levels, genders and backgrounds. All coming together for a shared love of bikes, music and community.
Collaborators:
Printing by While You Sleep